From Ziidi MMF to Ziidi Trader: Safaricom’s Quiet Strategy to Dominate Retail Investing
Safaricom has officially launched Ziidi Trader, marking a shift in how everyday M-PESA users can access the Nairobi Securities Exchange (NSE). Launched at the NSE on February 10, the mini-app allows users to buy and sell listed equities directly inside M-PESA, removing traditional barriers such as separate brokerage onboarding and individual CDS account setup. While…
